Hope Chicago offers debt-free postsecondary education or workforce training opportunities to every student (plus one of their family members) who is enrolled at each of its five partnered community high schools on Chicago’s South and West Sides. Since 2023, Bark has partnered with Hope to brand its annual fundraising event: Hopecoming.
Event Brand and Application
The event brand and identity sets the tone for a vibrant evening of celebration. A collegiate logotype is supported by multicolored grad-cap-shaped confetti. The colorful geometric shapes and strong angles set the stage for this spirited event.
Print and Web Collateral
A cosmopolitan evening at the Salt Shed required event materials to have some flash. The printed invitation, including metallic foil and varnishes, was die-cut into a confetti shape. A microsite was developed to highlight event details, sponsors, and registration information. After the event, the site was converted to thank supporters, attendees, and to show a video and gallery of the night's celebration.
Event Materials
The venue provided ample space to share what “HOPE is…” From bar signage and a wall for attendees to write personalized notes for scholars, to branded auction paddles, table numbers and programs, the energetic brand helped make a memorable night.
$1.4M+ raised!
Even after the evening’s speeches, photos, music and dancing came to an end, the generosity of the Hope community keeps Hope strong in the city of Chicago!
