Bark worked with WasteNot on a proactive campaign to increase their member-base. The campaign included defining strategy, creating messaging, and designing the campaign. We also got their message on the road with vehicle graphics.
Direct Mail Campaign
Two different campaign messages and designs were developed to measure engagement and response. Both focused on the environmental benefits, as well as the ease of composting. The A/B testing helped provide metrics for future communications.
A Drop in the Bucket Can Save the World
The illustrative approach to this concept illuminates how composting food waste directly benefits our planet. The back of the card also tells the story of how and why WasteNot was founded.
Earth Day Every Day
Making every day Earth Day is easy when you compost. The bright green bucket catches your eye while the planet, making up the interior, reminds users of the environmental benefits of composting and how simple it is to do your part.
WasteNot EV Vehicle Graphics
WasteNot has the largest fleet of electric vehicles in the state of Illinois and we were proud to help get their message on the road.
