The Law Center for Better Housing (LCBH) protects and defends tenants’ rights by providing free legal assistance and supportive services to lower-income renters. For over 40 years, LCBH has focused on housing justice, helping to prevent evictions, improving housing stability, and advocating for Chicago renters’ rights. Bark helped LCBH better articulate its offerings through a full rebrand, including renaming, identity, website, and collateral materials.
Naming and Identity
Because LCBH is best known by their acronym, the renaming efforts focused on maintaining its equity. The change from “Lawyers’ Committee” to “Law Center” for Better Housing emboldens the organization as a whole and promotes continued growth. The new logomark represents an easy pathway home and the brand color system reinforces LCBH’s professional and supportive values.
Brand Guidelines and Collateral Materials
LCBH creates a lot of materials internally. Guidelines, along with assets, were provided to help staff maintain a consistent look and feel for the brand. Bark created core materials, such as stationery and brochures, to help demonstrate the visual language for future pieces.
Renovated Renny
To assist renters with initial inquiries regarding their housing situation, Renny, a virtual chatbot from Rentervention, provides information and resources about housing rights to help users better understand their situation and avoid eviction. Bark “renovated” Renny to be brand compliant and have a more approachable personality.
Website
The redesigned site was built from our research to assist LCBH’s primary users to intuitively access the information they need. From tenants seeking housing stability, to attorneys and legal professionals looking to make an impact, the new site provides comprehensive information for LCBH’s distinct audience groups.
Campaign Brochure
Capital is needed to empower, protect, and advance housing justice and renters’ rights. Bark developed a fundraising campaign brochure which included LCBH client stories to highlight the impact LCBH has on our community.
