Brand Development and Website
For over 30 years, New Age has been delivering exceptional customer service and worry-free logistics. As leadership was changing, Bark rebranded New Age to strengthen their vision, mission and elevate their brand to align with their purpose of providing a new age of logistics.
Visit their website to see their brand in action.
Brand Development and Website
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.8.jpg)
Messaging
Building on more than 30 years in business, we redeveloped New Age’s messaging to strengthen their basic tenets of service, truthfulness, and human interaction.
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.82.jpg)
Brand
The new brand and identity is representative of the company’s strength, power and stability. The clean lines of the logo create a calmness between the elements, while the dynamic shapes and negative space signify the way forward.
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.83.jpg)
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.84.jpg)
Color Palette
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.85.jpg)
Brand Guidelines
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.86d.jpg)
Stationery
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.87.jpg)
Sell Sheets
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.88.jpg)
Apparel and Promotional Materials
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.810.jpg)
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.89b.jpg)
Website
The design and messaging throughout the website reinforce New Age’s commitment to their people—customers, carriers, and employees.
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.811.jpg)
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.813b.jpg)
Custom Photography
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.814.jpg)
Custom Iconography
![](https://barkdesignchicago.com/content/uploads/2019/07/New_Age_Branding_v1.815.jpg)