Brand Development and Website
For over 30 years, New Age has been delivering exceptional customer service and worry-free logistics. As leadership was changing, Bark rebranded New Age to strengthen their vision, mission and elevate their brand to align with their purpose of providing a new age of logistics.
Visit their website to see their brand in action.
Brand Development and Website
Messaging
Building on more than 30 years in business, we redeveloped New Age’s messaging to strengthen their basic tenets of service, truthfulness, and human interaction.
Brand
The new brand and identity is representative of the company’s strength, power and stability. The clean lines of the logo create a calmness between the elements, while the dynamic shapes and negative space signify the way forward.
Color Palette
Brand Guidelines
Stationery
Sell Sheets
Apparel and Promotional Materials
Website
The design and messaging throughout the website reinforce New Age’s commitment to their people—customers, carriers, and employees.
Custom Photography
Custom Iconography
