Building on more than 30 years in business, we redeveloped New Age’s messaging to strengthen their basic tenets of service, truthfulness, and human interaction.

The new brand and identity is representative of the company’s strength, power and stability. The clean lines of the logo create a calmness between the elements, while the dynamic shapes and negative space signify the way forward.

Color Palette

Brand Guidelines

Stationery

Sell Sheets

Apparel and Promotional Materials

The design and messaging throughout the website reinforce New Age’s commitment to their people—customers, carriers, and employees.

Custom Photography

Custom Iconography