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Adler Planetarium

Lift-Off! Campaign

In 2005, the Adler Planetarium announced a $35 million fundraising initiative to inspire the next generation of explorers and become the world’s premier space science center. Donors to the Lift-Off! Campaign partnered with America’s First Planetarium to engage young people in science, technology, engineering and math.

Bark developed the Lift-Off! brand and collateral materials that included a folder to house materials, stationery, invitations, announcements, and a donor wall. Because the Adler is an educational institution, we included “teachables” within the materials such as “Velcro” to close the folder. “Velcro” was used during the Apollo missions to help secure equipment while in zero gravity.

The ongoing success of the Campaign was displayed on a donor wall we developed for the Museum.

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Adler Planetarium

Lift-Off! Campaign

In 2005, the Adler Planetarium announced a $35 million fundraising initiative to inspire the next generation of explorers and become the world’s premier space science center. Donors to the Lift-Off! Campaign partnered with America’s First Planetarium to engage young people in science, technology, engineering and math.

Bark developed the Lift-Off! brand and collateral materials that included a folder to house materials, stationery, invitations, announcements, and a donor wall. Because the Adler is an educational institution, we included “teachables” within the materials such as “Velcro” to close the folder. “Velcro” was used during the Apollo missions to help secure equipment while in zero gravity.

The ongoing success of the Campaign was displayed on a donor wall we developed for the Museum.

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Adler Planetarium

Lift-Off! Campaign

COLLATERAL

DONOR WALL

As the success of the Lift-Off! Campaign continued, Bark worked with the Adler to develop a donor wall that was impactful and updatable. The wall was also designed to be a permanent display in the museum’s most used stairway.

The Apollo 8 rocket image, now synonymous with the Lift-Off! brand, was used as a background image expanding the entire 16 foot high wall. A movable tracking device was designed to show the Campaign’s progress along with updatable panels to highlight the Campaign’s donors.